Rand Fishkin knows how valuable it is for a Web site to rank high in a Google search. But even this president of a search engine optimization firm was blown away by a proposal he received at a search ...

Personalized PageRank (PPR) algorithms have emerged as a cornerstone methodology in analysing and utilising the inherent structure of large-scale networks. By refining the classic PageRank concept to ...

Let’s look at the claims surrounding inbound links as a ranking factor, followed by evidence that either supports or debunks those claims. Inbound links, or backlinks as they’re commonly referred to, ...